Chad Massaker, MICP
Your C.R.E. Marketing Coach
I’ve only cold-called for 1 day of my career as a Commercial Real Estate Broker… and I’ve been doing this almost 6 years now. Since then, I have only gotten leads from marketing efforts.
2023 National Mentor of the Year for EXP Commercial
In only my third year of commercial real estate I was named EXP Commercial’s mentor of the year. There were certainly other mentors more qualified than me for this award, however, I think the reason I was selected for this prestigious award was because of how I embraced technology and how I show others how to use it
Serial Entreprenuer Specialized in Business Development
Over the 30+ years of my professional life I have started multiple businesses, including a now 20-year-old IT company (still around to this day). In all of those businesses I oversaw or directly handle business development and digital marketing.
Technology & Artificial Intelligence is 2nd Nature to Me
Did I mention I owned an IT company for 20+ years before getting into commercial real estate? I generally only spend 1-3 hours per month on marketing due largely to automation and artificial intelligence.
Motived By Misery
My first two years of commercial real estate was during the COVID pandemic, working on a team that provided zero mentoring and almost no leads. So I had to take the initiative and teach myself commercial real estate through a ton of reading and podcasts. I also fell back on my marketing techniques from prior companies to start generating leads. It finally all worked out thankfully.
Now my passion is to help others avoid what I went through those first two years
How I Coach
I’m very different from most other mentors and coaches
There are 4 things that motivate me to do what I do:
- It takes 12-18 months to close the first deals for a newly licensed agent on average
- Only 1 in 8 agents are still doing commercial real estate as a full-time career after 2 years of starting
And CRE Mentors/Coaches dolling this same old tired “teaching”:
- “It’s all about cold calling – you need to make 100 calls per day”
- “It’s all about relationships”
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My coaching strategy, quite simply put, is to be in direct opposition to the above. My goals for you would be:
- Get 1 or more closed deals within 1/2 the time (6-9 months)
- Make sure you have a pipeline that reflects at least $100k in future GCI by your 18th month
- Reduce, or eliminate, your reliance on cold calling (unless you like doing it – which is fine)
- Provide coaching and mentoring on a very wide range of topics beyond ongoing “relationship development”
Mentee Testimonials
